Change the way you change

Design Led Change: Design is a powerful, yet under-exploited, approach to change challenges. It brings human factors, creativity and systems thinking to the table. Learn how.

What does design led change look like?

Change falls short* when human needs, collaboration and creativity are neglected. Management and technology led change are missing a third leg of the stool. Here we present the six key factors in design enabled change.

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What is it about design that can transform your ability to address complex challenges?

Imagine your change initiative was faster, smoother, less risky, and delivered better outcomes. We make this possible by putting people at the centre.

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How to deploy design to ‘change the way you change?

Design addresses the human factors that often make or break change initiatives. When people resist change, design helps bridge the gap.

If you’re already convinced about the value of design, the next question is how to effectively integrate it into your organisation to guide change. Design thinking is often new territory for many businesses – so how do you set up a design capability that enables success?

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How to ensure design led change drives measurable outcomes

The desire for change often arises in response to knowledge that things are not right and could be better. We just know. Just knowing is also not enough. We need to know what the desired outcomes and impact of change are and we need to be able to provide evidence of value – both in a business case and as validation of success.

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Customer experience architecture: why customer journeys aren’t enough

The ways we visualise and understand our organisations leave us with slices of insight that don’t align with each other. We have hundreds of views of what we do and how we do it.

A customer experience architecture provides a way to understand your operations and business – aligned to customers.

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Design for adoption of low-carbon solutions

A low-carbon economy is possible. The solutions are already with us, but speed is of the essence. We need to do all we can to drive adoption of a multitude of low-carbon solutions.

 

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The value of service design in biotech and pharma

Service design is a methodology for creating customer value. A big part of this is defining how a better customer experience leads to better performance and ultimately better business.

In Pharma and Biotech, customer value and experience is complex. This is because the customer is not easily identified.

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