6 key factors to deliver Design led transformation
Change falls short when human needs, collaboration and creativity are neglected. Management and technology led change are missing a third leg of the stool. Here we present the six key factors in design enabled change.
1. Connect strategy and delivery (making strategic goals actionable)
Design takes strategic goals and makes them tangible for teams so they know their part in the vision. Visualisations and blueprints, the craft of design, make an executive goal into something real for employees and customers that enables them to get behind it.
2. Shifting the cultural status-quo (excite your skeptics)
All organisations have a power base who are both essential but also often resistant to change. We understand the needs of these people and when to challenge them. We tap into the purpose and creativity of key stakeholders, turning inertia into momentum.
3. Operationalise a new ‘business as usual’ (be good at doing change)
Changing the way you change also means building the organisational capability for ongoing change. It’s a new world order that allows you to respond to a changing world now and in the future. We build this as an operational model that is long lasting.
4. Leading by design (employ creative collaboration)
Design facilitates and co-creates change, avoiding prescriptive methods that create friction. Our approach facilitates the translation of strategy into delivery and connections across departments. We ensure greater shared vision and aligned execution.
5. Aligning metrics to outcomes (measure what matters)
Successful change needs metrics that are meaningful. We tie metrics to outcomes for customers, operations, and business to ensure we are measuring what is meaningful. We are able to monitor value creation through your change journey.
6. Governance with purpose (prioritise what matters)
Roadmaps and backlogs can become victims of politics and preferences. We put purpose into the oversight of change portfolios, connecting decisions to the value you are aiming to create.
Whether your change is large or small, incremental or disruptive it will always be more effective when it understands human needs and motivations and harnesses our ability to collaborate and be creative.
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I am a founding partner of Livework having set-up the company in 2001. My focus on keeping Livework at the forefront of service design practice and ensuring we continue to create value for our clients.