I hold a degree in Social Communication, with a professional journey shaped by the retail industry. My hands-on experience in operations and the human-centered nature of the sector have made me a versatile professional with a systemic and strategic business perspective. It was in retail that my interest in research emerged, driven by the need to understand consumer behavior and place the user at the heart of decision-making. With a Master’s degree in Culture and a postgraduate specialization in Trend Management, I believe that all human practices carry meaning and can be identified through behavior patterns. As a Service Designer and researcher, I leverage research methods and tools to map these patterns and translate them into actionable insights that drive results and foster innovation in businesses.
With over 10 years of experience in retail and an MBA in Business Management, Ana has built a solid strategic business vision, having worked with companies such as ZARA and Riachuelo. Holding a Master’s degree in Culture and specializing in Trends Management and Innovation from the University of Lisbon in partnership with ELISAVA (Barcelona), Ana combines her understanding of human behavior with the ability to transform patterns into strategic insights. Her systemic and holistic approach to service design and research reflects her experience in operations management and retail innovation, driven by results and innovative solutions.