I design services that are inclusive, equitable, and rooted in the realities of people’s lives. With experience across energy, transport, retail and visitor experience, I explore how systems and stories shape the way people access services and how we can design them to work better for all.

My practice is grounded in research, collaborative thinking, and a curiosity for how people live, feel and navigate complexity. Whether I’m mapping journeys, running interviews, or co-designing concepts with stakeholders and communities, I look for the detail that shifts good ideas into meaningful, inclusive outcomes.