As a designer, I believe in the power of learning through action rather than endless theorising. My deep curiosity about human behaviour, combined with hands-on creation and testing, helps me uncover actionable insights that theory alone can’t reveal. By understanding what really drives people in their context, I translate analytical insights into services and experiences that people want to use and that get them closer to their goals. This approach recognises that designed solutions aren’t just passive tools – they actively shape behaviour and can transform complex challenges. With a background in industrial and Strategic Product Design from TU Delft, experience as a service designer and lecturer at leading design universities, and having founded an urban sustainability startup, I help organisations create meaningful change where it matters most.