Throughout the course of my career, I’ve always strived to deliver greater outcomes for the clients I’ve been lucky enough to work with. For me, it’s less about the ‘thing’ that is delivered, but the change that ‘thing’ will do.
Whilst I’m not a service designer by any stretch of the imagination, I am an absolute believer in design-led thinking to problem solve. Only when you consider the person interacting with a product, service or experience, can you design something that will truly make a difference and impact.
I am a believer that for any service, product or experience, to deliver true value, it has to be solving a real customer problem. Service design is the only methodology that is able to understand and articulate how systems, processes and tools impact the experience of a person.
Big organisations tend to get distracted by shiny technology without considering the problem the shiny tech will solve. That’s where we come in.