In my time at Livework I have worked with public bodies, multinational companies and exciting start-ups. My contribution has been to bring service thinking and service design methods to help them achieve their goals

Having experience of an extremely wide range of clients in very differing sectors with different challenges I have developed an understanding of what works on innovation, design and strategy projects. I know how simple customer insight can help organisations rethink what they do and focus on what matters.

Our working style is collaborative and team based, internally and with clients. I help our team understand how they can work in this way on projects for the best results. I am able to see the big picture and zoom into specific details to connect experience to strategy.

We started Livework because we wanted to have a positive impact on the way people live and work. I am very proud that this ethos of optimism and practical application characterises the attitude of the whole team making Livework days exciting and stimulating.

Books

Service Design: From Insight to Implementation. A practitioners guide to the principles and practices of service design. Løvlie, Polaine, Reason. Rosenfeld Media 2013.

Service Design for Business: A Practical Guide to Optimizing the Customer Experience. Focussed on how businesses can employ service design to improve performance and outcomes. Brand Flu, Løvlie, Reason. Wiley. 2015 

Podcasts

Design’s Role in Transformation Programs, with Stephen Wood on Service Design YAP. April 2025

Humanizing Experiences: The Power of Design in Creating Meaningful Connections. With Net Promotor author Rob Markey. June 2023

The Velocities of Change, Discussing how to think about change having three speeds and how to navigate them. This is HCD . February 2023

What makes service design work? The Service Design Show. September 2020