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I am a mix of design, technology and business, with an eye focused on the ecosystem, better futures and a foot in the academic world. As a Service Designer Lead, my role today is to captivate and evolve teams and clients to see new potentials and new possibilities from the lens of service design and sustainability. I have a track record of more than 10 years leading highly complex projects in various sectors, which allows me to add a diverse, provocative and experimentation-oriented vision to deal with challenges related to projects and our role as designers.

With more than 10 years in project leadership, he has been leading transdisciplinary teams that work in highly complex projects and different segments such as: startups, cities/urbanism, logistics, retail, real estate, education, funeral, technology and health. A mix of design, technology and business, Cézar holds a Bachelor’s and Master’s degree in Design from UFPE, as well as a Specialist in Brand Management and Innovation (MBA Branding) from Faculdades Integradas Rio Branco. He is a researcher in the area of innovation, sustainability and product-service systems, seeking a doctorate in the area.

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