My role at Livework is centered on bringing methodology and knowledge in a good teamwork dynamic to create new solutions for highly complex projects. I believe that Service Design manages to unite the creative capacity of design with the structure of service thinking, creating a relationship between the strategic and the tactical level, which facilitates the implementation of improvements that will bring more value to customers and companies. organizations.
Luciana works leading projects and facilitating collective intelligence to create and monitor solutions aligned with the business strategy, its brand values and customer needs. With more than 15 years of experience in innovation projects for large companies and social organizations, she graduated in Business Administration from Ibmec and in Performing Arts from Uni-Rio, she combines different approaches to work with complex challenges and systems.