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Designing for sustainable futures

by Erik Roscam Abbing

In the increasing urgency for companies to align their innovation efforts around sustainability, service design will play a key role. It can drive the design of customer-centric circular business models and, through guiding the enormous transformation they’re facing, empower organisations to deliver on their sustainability agendas.

Wicked problems are open, complex, dynamic and networked.
IDEO’s three complementary perspectives to ensure good design, reframed to fit sustainability challenges.
Our three key areas for Sustainable Futures, at different altitude levels.
Design is at its strongest where opposing forces meet: Sustainable Futures & Impactful Organisations.
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