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The value of service design in a world of digital products

This article explores the advancement of digital product design in organisations, its value and limitations, and what service design can offer to organisations that product design hasn’t been able to do.

Luis Alt Founding Partner

Founder of Livework in Brazil, jury member of the Service Design Award and author of the book Design Thinking Brasil, he is the creator of the first course on the subject in Latin America, at ESPM. Industrial Engineer from UDESC and Product Designer from UNIVILLE, he holds a Master in Design Management from the Istituto Europeo di Design in Spain.

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