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4 secrets to successful disruption through service design

by Erik Roscam Abbing and Alexandra Coutsoucos

Service design methodologies like deep customer research, co-creation, and rapid prototyping are great to help organisations to optimise customer experiences and the business processes that support them. But at Livework we have evidence that they are equally – or even more – powerful to create radical innovations that disrupt established markets.

Brainstorm session with project team.
The 4 startup success factors.

With a background in product design, I’m a strategic designer that likes to work combining abstract thinking to the concreteness of tangible and elegant solutions.

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