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Servitization: shifting from products, to product service bundles in B2B

For the past 20 years, the provision of services has permeated almost every facet of industrial activity. When asked to give an example of great service, most people still refer to those received in “classic” service industries – hospitality, telecommunications, or finance to name a few. However, reality is that some of the best and most innovative services stem from companies that provide products. The first part of our Servitization white paper outlines why one would want to servitize; let us introduce you to “servitization”.

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Anna van der Togt Lead Service Designer

As Lead Sustainability for Livework, Anna coordinates across clients and projects to ensure our designers structurally update their mental models, approach and toolset to integrate the ecological perspective. 

As a pragmatic environmentalist, she draws from over 6 years of experience in complex service/system innovation projects and transformation programs at companies like JPMorgan and Adidas. She leverages this background to work as a catalyst 0f change for the better.

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