Servitization: shifting from products, to product service bundles in B2B
For the past 20 years, the provision of services has permeated almost every facet of industrial activity. When asked to give an example of great service, most people still refer to those received in “classic” service industries – hospitality, telecommunications, or finance to name a few. However, reality is that some of the best and most innovative services stem from companies that provide products. The first part of our Servitization white paper outlines why one would want to servitize; let us introduce you to “servitization”.