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Technology as the enabler, not the driver

New technologies, however exciting they are, could be too complex to be adopted by customers and organisations. Customers prefer simple and relevant technologies that help them navigate life more conveniently. Therefore, pilots help organisations accurately assess their own readiness and market potential before launching, so that costly failure can be avoided. Many innovations are built on new technologies. While it is true that new technologies often create a positive customer experience, it remains challenging to accurately understand how, when and where to apply them.

There is an rising number of inter related systems and complex technical platforms behind many ‘simple’ services.
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