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A servitization mindset: 5 guidelines to stimulate a shift from a product to service focussed mindset

Manufacturers in a business-to-business environment have noticed that clients are, to a lesser extent, interested in products and features but prefer service solutions that offer value to their processes. Manufacturers require a deep understanding of the client and its context to successfully deliver those service solutions.

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Anna van der Togt Lead Service Designer

As Lead Sustainability for Livework, Anna coordinates across clients and projects to ensure our designers structurally update their mental models, approach and toolset to integrate the ecological perspective. 

As a pragmatic environmentalist, she draws from over 6 years of experience in complex service/system innovation projects and transformation programs at companies like JPMorgan and Adidas. She leverages this background to work as a catalyst 0f change for the better.

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