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Innovation is a marathon, not a sprint

by Wim Rampen

You see them everywhere: design sprints, also affectionately called “google sprints”. The concept is simple: develop and validate a vague idea in five days by quickly prototyping it and presenting it to potential users. It seems as if every self-respecting agency now has a lab in which they offer “design sprints as a service”. It is the dream of every boardroom: agile innovation like a lean start-up.

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