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The essential ingredients of innovation

As the world becomes more complex and interconnected we are told more and more that we must innovate. We should try to break new boundaries and make the impossible, possible. Management looks to the new ground breaking products, which enter the market as almost a benchmark to follow. The cultural aspects, and foundations which make these possible are often ignored, as management focus on the final products rather than what it takes to get there.

Involving internal customers encourages cross functional alignment.
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